Since 2017, Cadbury has used its Premier League partnership as a method of engaging retailers and incentivising consumers to buy products.

In 2020, Cadbury challenged us to create a new platform to continue driving growth in the UK and internationally, but to align better with and reinforce its core values of community, heritage, and generosity.

The solution: Cadbury FC partnered with 20 UK football clubs.

This ground-breaking club partnerships have delivered exceptional commercial growth and shown the difference that can be made in the community when we all club together.