New audio-led integrated campaign for Samsung, 'Endorsed by Ears'. Launching across traditional and digital audio channels, the campaign is also supported by a OOH and social campaign, in a vibrant new look for the brand.

Fronted by the voices of Big Narstie and Diane Morgan, humorous adverts highlight that the Samsung Galaxy Buds2 are the true wireless wonders that your ears want.

Based on the insight that discomfort is the biggest barrier for people buying earbuds, the work focuses on comfort offered by the Samsung Galaxy Buds2, meaning that nothing has to come between people’s ears and the great sound quality they want to enjoy.